Privacy Policy
Last updated: June 9, 2026
This Privacy Policy explains how Aberdeen Carwash, Inc. ("Aberdeen," "we," "us," or "our") collects, uses, and shares information when you visit our website, sign up for a membership, purchase a wash, contact us, or visit our location at 2 Cambridge Drive, Matawan, NJ 07747. By using our website or services, you agree to the practices described here.
1. Information We Collect
Information you provide
When you sign up for a membership, buy a full-service wash, contact us, or join our text or email list, we may collect your name, phone number, email address, vehicle information, license plate number, and payment details.
Information collected automatically on our website
When you use our website, we and our analytics providers automatically collect technical information such as your device type, browser, IP address, the pages you view, and how you interact with the site. We use:
- Google Analytics to understand site traffic and usage. See Google's Privacy Policy.
- Microsoft Clarity to capture how visitors use the site, including mouse movements, clicks, scrolling, and session recordings, to improve usability. See Microsoft's Privacy Statement.
- Meta Pixel to measure and improve our advertising. See Meta's Privacy Policy.
These tools use cookies and similar technologies. You can control cookies through your browser settings and through the opt-out options described in "Your Choices" below.
License plate and camera information
Our entry lanes use automated cameras that read vehicle license plates to identify active members and grant access — your license plate functions as your membership credential. We also operate security cameras on our premises for safety, loss prevention, and operational purposes. License plate data is associated with membership accounts and is not sold.
Phone calls
Calls to our business may be answered, screened, or assisted by an automated phone system, and may be recorded or transcribed for service quality, account support, and security.
Information from third parties
We receive information from the service providers that help us run our business, including our membership management platform, payment processors, and marketing communication providers.
2. How We Use Information
- Provide, administer, and renew memberships and washes
- Identify member vehicles at our entry lanes via license plate
- Process payments and prevent fraud
- Respond to your questions and account requests
- Send service notices and, with your consent, marketing messages
- Operate, analyze, and improve our website and services
- Maintain the safety and security of our premises and customers
- Comply with legal obligations
3. Text Messages and Email Marketing
If you opt in, we may send you ongoing marketing and promotional text and email messages. Consent is not required as a condition of any purchase. Messages are recurring and frequencies vary per month, and message and data rates may apply. You can opt out of text messages at any time by replying STOP, or reply HELP for assistance. You can unsubscribe from marketing emails using the link in any message. Opting out of marketing does not stop transactional messages related to your account. Our text messaging program is operated through our messaging provider; additional terms and privacy information are available at www.optspot.com/tnc.
4. How We Share Information
We do not sell your personal information for money. We share information only as needed to operate our business:
- Service providers — payment processors, our membership platform, analytics and advertising providers, text and email providers, and our phone-answering service, each acting on our behalf.
- Legal and safety — when required by law, to respond to legal process, or to protect the rights, property, or safety of Aberdeen, our customers, or others.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets.
Our use of advertising and analytics cookies (such as Meta Pixel and Google Analytics) may be considered "targeted advertising" or "sharing" under certain state privacy laws. You can opt out as described below.
5. Your Choices and Rights
- Marketing — opt out of texts by replying STOP and emails via the unsubscribe link.
- Cookies and tracking — adjust your browser settings, use the Google Analytics opt-out, manage Meta ad preferences in your account settings, and use a Global Privacy Control (GPC) signal where supported. You can also use the Your Privacy Choices link in the footer of our main pages to opt out directly on this site.
- State privacy rights — depending on where you live (including New Jersey), you may have the right to access, correct, or delete your personal information, and to opt out of targeted advertising or the sale or sharing of personal information. To exercise these rights, contact us using the details below. We will not discriminate against you for exercising them.
6. Data Retention
We keep personal information only as long as we need it. In general:
- Membership and account information is kept while your membership is active and for a reasonable period afterward to handle billing, support, and reactivation.
- Transaction and payment records are retained as required for tax, accounting, and legal purposes.
- Security camera and license-plate footage is kept for a limited time in the normal course of operations and then automatically overwritten.
When we no longer need information, we delete it or de-identify it.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including limiting access to authorized personnel. Payment card transactions are handled by PCI-compliant third-party payment processors, and we do not store full payment card numbers on our own systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
8. Children's Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.
9. Third-Party Links
Our website may link to third-party sites we do not control. Their privacy practices are governed by their own policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be posted on this page.
11. Contact Us
Questions about this Privacy Policy or your information? Contact us:
Aberdeen Carwash, Inc.
2 Cambridge Drive, Matawan, NJ 07747
Phone: (732) 566-0055
Email: aberdeencarwash@gmail.com